Efigence Group for Emirates NBD

01 Aug 2017

Artegence (Efigence Group) helped Emirates NBD, a leading banking group in the Middle East and a leader in digitalization and innovation in the region to create an all-new online banking experience. The agency was responsible for designing a new interface and enabling an enhanced user experience for customers.


The agency helped create for Emirates NBD a next generation digital banking platform, including working on enhanced information architecture, re-designing user experience with a new Graphical User Interface and supporting the implementation of front-end technology. The newly-launched platform lets clients tailor their online banking experience to their needs, manage their finances with an all-new dashboard using smart insights, shop at the digital store and even meet their banking advisor face-to-face through FaceBanking.

Our all-new digital banking platform brings Emirates NBD’s clients to the future of banking.

- Suvo Sarkar, Senior EVP & Group Head,
Retail Banking & Wealth Management at Emirates NBD


„The project combines FaceBanking, an engaging video banking and chat service, sleek UX that mirrors a native app, advanced personalization that provides deeper insights into a client’s finances and tailored product recommendations.” – explains Suvo Sarkar.

During our engagement, we partnered in the re-invention of digital banking from scratch.

- Andrzej Szewczyk, President of Artegence, 
Vice President & Managing Director of Efigence

„Making use of our broad experience, together with the client’s team, we created a completely new innovative digital banking experience, which means that Emirates NBD leaves the competition in its wake. We are very glad to have been a part of this innovative project.” – says Andrzej Szewczyk.