Articles with Tags “UX”

Read full story «The difference between UI and UX»

The difference between UI and UX

Generally speaking, the recipe for a successful digital product is relatively easy. Your product has to check the following boxes: • It needs to be relevant to potential users, e.g., solve a common problem or provide the desired service • It needs to be useful and intuitive • It must come with a well-thought-out offer and pricing plans We can say that customers/users should simply want to use your product,Read More »

Read full story «What is dark UX?»

What is dark UX?

It is more than likely you’ve encountered an example of the dark UX at least once in the past. Have you ever seen a pop-up ad that was extremely difficult to close? Or maybe the costs of the product went up shortly before finishing the order, or a “download” button turned out to be a hidden ad (or, even worse, malware)? These are all examples of dark UX. Persuasive andRead More »

Read full story «Principles of Risk Management and Insurtech»

Principles of Risk Management and Insurtech

What Insurtech is not In the past centuries the life cycle of a middle class was quite predictable with not so many alternative choices. Graduating from school, getting married, then having children, eventually growing old peacefully. However, just when you least expect accidents to happen, the best-laid plans can be turned upside down. On this occasion, it was customary to buy the life insurance policy in order to minimize risk.Read More »

Read full story «User research methods in times of crisis»

User research methods in times of crisis

Does the new approach in user experience testing mean the death of laboratory tests? The uncertainties caused by Coronavirus turned the user experience testing approach on its head. UX Researchers focused on qualitative UX research methods, who had arranged user research interviews in laboratories in the first quarter of 2020, especially experienced the impact of this disruption. Within a few days, it was necessary to completely change the approach toRead More »

Read full story «Future technology predictions: interfaces move towards multimodal and subconscious»

Future technology predictions: interfaces move towards multimodal and subconscious

The main force that drives progress in the interface space is reducing the burden of manipulating reality (AKA interaction cost). We see three long-term UX trends that contribute to reducing that burden: improving on brain-body-world interface (by means of multimodality) improving brain-world interface reducing the number of interactions I. Brain-Body-World interface Our first interface is our body. It is a connection between the brain and reality. This interface has toRead More »

Read full story «What is gamification and how to design it»

What is gamification and how to design it

Gamification definition Gamification is the application of elements specific to games in non-game contexts. You can also define gamification as a way of solving problems by using elements known from games. I’ll give you two examples. Gamification examples Firstly, you have probably heard of Duolingo. This is an extremely popular language learning platform used by people all around the world. One of the reasons why it is so popular isRead More »

Read full story «Software design process: don’t think software, think tools!»

Software design process: don’t think software, think tools!

Treating your software as a tool (or a set of tools) is an interesting mental exercise we believe will benefit your design process. I. Software is a tool Most software built for people forms thinking tools. Tools in general enhance our capability to influence the environment and ourselves. a stone in a monkey’s paw: it allows the monkey to extract a cashew nut from a hard shell and eat it.Read More »

Read full story «Mobile apps in the service of mental health»

Mobile apps in the service of mental health

Do you remember how you felt 5 days ago? And what about two weeks ago? Are there any changes between your mood today and at the end of March 2020? Do you know how many days in a row you were stressed out? Do you know what factor triggered it and why? It is hard to answer all those questions. The majority of us do not monitor our mental healthRead More »

Read full story «How to Develop an App: Understanding the Development Process»

How to Develop an App: Understanding the Development Process

Whether you have questions about how to develop an app for iPhone, Android, or any other platform, the general applications development life cycle is the same. There are several ways to outline the process. They are mostly the same but may include a varying number of steps depending on the level of detail that is included. For our purposes, there are eight steps: research, goal setting, project planning, wireframing, prototyping,Read More »