What does it really mean to create a completely new banking application from scratch? What does the process look like, from the point of view of the external UX team, the banking project and the business team? The following case study is a story about what a modern banking application should be today and how to stand out from numerous fintechs and neo-banks. It is also a story about how to reconcile the user-centered design approach with the need to address the internal needs of a huge organization such as a bank.
Efigence helped Aion Bank execute an entirely new business model of subscription banking. Aion app brings value that was never seen before – people who want to maximize their money through savings and investments will find it most useful.
Thanks to the GOmobile app, the bank noticed an increased number of people using its services via smartphones and tablets. It has built a strong bond with users and helped them to automate everyday financial activities.
By PeoPay 4.0, we wanted to attract a new target group – younger people who actively use the online and mobile environment. We know that they don't fear innovations – they love them. At the same time, we couldn't also forget about those outside this group, a little more conservative but equally crucial for Bank Pekao.
We created an easy-to-use and effectively-structured content platform for Alior Bank – having a notable impact on our client’s digital sales. We improved users’ interaction with the banking environment and generated an increase in mobile traffic, new accounts acquisition, time spent on the website, and even organic search traffic.
Thanks to a combination of the client’s understanding, Magnolia's solutions together with our designers' and developers' work, we achieved more leads from the site, nearly twice the number of mobile users and much longer Time on Page. Now customers are able to easily find all the information they need as it has been implemented in an optimal and pleasant-to-use way.
Project duration: 8 monthsUX StrategyUX/UI DesignFrontendDesign System