Building BNP Paribas digital supremacy with the top-notch mobile application
Consulting, Research, Design, Front-end development
6 Designers, 3 Analysts, 10 Developers
About the client
BNP Paribas Bank Polska is one of the leading Polish banks, a member of the BNP Paribas banking group whose footprint spans 65 countries. Following its desire to be perceived as “the bank for a changing world”, the bank decided to refresh its image. First of all, the company needed a modern, easy-to-use mobile application. We created the GOmobile app, delivering a great customer experience and including the latest trends in modern banking.
A swift and major image change
BNP Paribas wanted an intuitive, clear application, which would turn the bank’s slightly outdated image into a modern one. With an eye-catching layout and well-designed user experience, its goal was to refresh the company’s reputation.
The biggest challenge for us was the fact that we had only a month to design it all. We had to become extremely disciplined and force our client to make decisions much faster than usual. Despite such a short deadline, our professional team created an app out of the top drawer.
Our approach & solution
An application that can learn
We delivered a modern application that learned how its owners were making use of it. Thanks to data collecting, it surprised users with contextual hints like product recommendations or saving suggestions.
Easy to sign up
“A smooth combination of technological knowledge, experience in designing a digital customer journey and knowledge of the needs of a modern banking customer made it our pleasure to design digital banking for BNP Paribas. GOonline is an innovative platform making the use of bank services more simple and intuitive than ever before. It allowed us to take full advantage of our competences and experience in the area of design and frontend for banking.”
Andrzej Szewczyk, Vice President & CTO at Efigence