Case studies

A sales-friendly tool and well-structured content platform – how we adapted Nationale-Nederlanden’s essential needs to its new portal

Services

Consulting, Research, Design, Front-end development

Time

8 months

Type

CMS-based portal

Team

3 Designers, 2 Analysts, 4 Developers

The situation

Nationale-Nederlanden is a well-known insurance company with over 170 years’ experience. With offices all over the world (mainly in Japan and Europe), and supporting services in 18 countries, NN has become one of the leaders in the insurance industry.
The company wanted its webpage to have a modern design and become more user-friendly on a desktop as well as on mobile devices. Furthermore, the page needed search engine optimalisation to increase web traffic.

Challenge

A modern online environment, every service at users’ fingertips

Nowadays, a company’s website is the first step in the sales process. Today’s customers are used to having every service at their fingertips. That’s why the new nn.pl website had to answer their needs and offer a modern online environment, enabling NN’s customers to make their purchase decisions as easily as possible.
The most important goals in this project were presenting the company’s offer in the clearest way, increasing web traffic and providing mobile-friendly solutions. Of course, all of these had to be implemented in accordance with NN’s brand guidelines and profile.

Our approach & solution

A refreshed, intuitive and responsive portal based on Magnolia CMS

We decided to use the Magnolia CMS public portal solution which best fits our client’s needs. We changed the interface totally. The new NN portal is more intuitive, functional and adapted to today’s customers’ behaviors. The interface is user-friendly and clear. It’s much easier to find all information about services on a desktop, as well as on a mobile device.

When visiting the page, customers can easily choose a contact method with NN, including requests to contact selected agent call centers and branches. Furthermore, they see the most important information about distribution.

Indispensable integrations

To provide the above solution, we integrated with NN’s internal systems in the field of applications service, as well as with the systems responsible for fund quotations. We moved the portal’s hosting to the Efigence private cloud. Furthermore, our specialists ensured high availability of at least 99.9% per month for the entire solution.

Impact & results

“We achieved more leads from the site, nearly twice the number of mobile users and much longer Time on Page. It was possible thanks to a combination of the client’s work and understanding, our designers and developers and Magnolia’s solutions. It is also important that users are able to easily find all the information they need, because it has been provided in an optimal and attractive way.”

Marek Lesiak, President & CTO at Efigence

The best loading times in the Polish insurance industry and increased mobile traffic

We achieved great loading times, much better than in competitive companies. Also, a mobile version of the page became responsive and better adapted.

A 37% increase in average time on page
A 43% increase in mobile usage
A 53% increase in traffic from organic search
A 16% increase in the number of leads