A sales-friendly tool and well-structured content platform – how we adapted Nationale-Nederlanden’s essential needs to its new portal
Consulting, Research, Design, Front-end development
3 Designers, 2 Analysts, 4 Developers
Nationale-Nederlanden is a well-known insurance company with over 170 years’ experience. With offices all over the world (mainly in Japan and Europe), and supporting services in 18 countries, NN has become one of the leaders in the insurance industry.
The company wanted its webpage to have a modern design and become more user-friendly on a desktop as well as on mobile devices. Furthermore, the page needed search engine optimalisation to increase web traffic.
A modern online environment, every service at users’ fingertips
Nowadays, a company’s website is the first step in the sales process. Today’s customers are used to having every service at their fingertips. That’s why the new nn.pl website had to answer their needs and offer a modern online environment, enabling NN’s customers to make their purchase decisions as easily as possible.
The most important goals in this project were presenting the company’s offer in the clearest way, increasing web traffic and providing mobile-friendly solutions. Of course, all of these had to be implemented in accordance with NN’s brand guidelines and profile.
Our approach & solution
A refreshed, intuitive and responsive portal based on Magnolia CMS
When visiting the page, customers can easily choose a contact method with NN, including requests to contact selected agent call centers and branches. Furthermore, they see the most important information about distribution.
Impact & results
“We achieved more leads from the site, nearly twice the number of mobile users and much longer Time on Page. It was possible thanks to a combination of the client’s work and understanding, our designers and developers and Magnolia’s solutions. It is also important that users are able to easily find all the information they need, because it has been provided in an optimal and attractive way.”
Marek Lesiak, President & CTO at Efigence
The best loading times in the Polish insurance industry and increased mobile traffic
We achieved great loading times, much better than in competitive companies. Also, a mobile version of the page became responsive and better adapted.
A 37% increase in average time on page
A 43% increase in mobile usage
A 53% increase in traffic from organic search
A 16% increase in the number of leads