Efigence's latest research: insights into mobile app usage by the Silvers
The research sheds light on the Silver generation's use of e-commerce and mobile banking apps, offering key insights for understanding the digital engagement of the 50+ age group.
Be ready for the future - Get Your Free Copy!
Silvers are individuals actively using mobile devices, with nearly 70% of them using their device for more than an hour every day! 69% use banking apps daily, while an impressive 82% make purchases through their mobile devices.
Over 80% of Silvers make purchases using mobile devices, most often several times a month. 10% make purchases only on a computer, and the rest rely solely on physical stores.
The Allegro service is the shopping choice for over 70% of Silvers!
70% of Silvers do their banking through a mobile app! They generally rate these mobile apps positively, highlighting their intuitiveness and appropriate features, which contributes to their willingness to handle most banking matters through them.
The dominant form of payment for online shopping among people aged 50+ is BLIK.
We are surprised at the young people, how they ride the subway and have their noses in phones, but we are the same.
I don't need to go to the bank branch, because I can do everything through the app, including getting a loan.
I use the phone all day from the moment I wake up until I go to bed. If I'm not browsing, if I'm not talking, if I'm not searching, then I'm definitely listening to music, so practically ¾ of the day.
In app stores, there's also information about how many times it's been downloaded. If there were 100 million downloads, then those people managed to use it, so I will be able to handle this app too.
Explore the World of Mobile Banking and E-commerce Through the Eyes of the Silver Generation
Mobile apps indispensable throughout the day.
Key features include larger fonts, enhanced screen brightness.
Silver generation prefers BLIK for payments.
Internet articles a prime information source.
Silvers embrace mobile shopping enthusiastically.
Defined as individuals over the age of 50, the Silver generation, or Silver Surfer Generation, demonstrates substantial engagement in both e-commerce and banking technologies. This demographic’s e-commerce usage is notable, illustrating their significant participation in digital transactions.
The usage of mobile banking by the Silver generation is a important area of focus, highlighted by numerous mobile banking research papers. These studies explore the specific mobile banking challenges they face, emphasizing the need for intuitive and accessible app designs. The internet banking usage is similarly extensive among this group, with a major proportion utilizing online banking platforms to manage their finances.
Our research about online banking underscores that more than two-thirds of the Silver generation use these services, which contributes to the ongoing discussions on the future of mobile banking. This engagement is crucial in understanding the Silver generation definition, which encapsulates their familiarity and comfort with modern digital solutions.
The Silver Generation report provides an in-depth analysis of this demographic’s digital habits, explaining what the Silver Generation is and outlining the silver generation meaning — a tech-savvy group that leverages technology to enhance their lifestyle and financial management. This report is an essential tool for marketing to the Silver Generation, offering insights that help in designing products and services tailored to their preferences and needs.
“Interestingly, the Silver generation faces similar e-commerce hurdles as others when finalizing their mobile transactions. This group favors quick and secure payment methods such as BLIK (although its popularity wanes with age), proving the need for the industry to offer convenient, secure, and fast payment methods to accommodate not only the youngest but also Silver consumers, who value simple and modern solutions.”
“Is age still a factor in our ability to navigate digital products? For sure age can introduce certain unavoidable challenges, particularly health-related ones. While there’s a lot of discussion around inclusivity, there seems to be a tendency to prioritize the demands of the youngest. Who exactly are the Silvers, and is there a necessity to approach them differently? That’s what this report is about.”
Partner
Embracing Technology for the Silver Generation
Adapt your technology and products to meet the Silver generation's requirements.
Click Here to Get Your Free CopyMedia Patrons
“Facing an aging society, especially in Poland, we must start adapting technologies to changing demographic conditions. Thus, solutions that meet the needs of the Silver generation become crucial. Innovations in mobile apps, online services, and other consumer technologies must follow principles of ease of use, adaptation to sensory limitations, and functionality. Enterprises that effectively implement these have the opportunity to lead a new, expanding market segment.”