Test – Validate – Perfect
“A well-crafted design concept is the foundation of any successful product.”
Paweł Dunia
UX Director at Efigence
Bringing an unvalidated product to market can lead to wasted resources, customer dissatisfaction, and missed business opportunities. Our Interactive Validation process tackles these risks by confirming that your product meets user needs and aligns with business goals before development.
Key Services and Benefits
Our Interactive Validation process combines rigorous testing and user feedback to refine and perfect your product. Here’s what we offer:
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User Research and Testing
Problems arise when product concepts don’t resonate with users. Our user research gathers insights from your target audience, ensuring that your product meets real user needs and expectations.
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Concept Prototyping
Unclear concepts can lead to misaligned development efforts. We create prototypes based on your ideas, providing a tangible model to visualize, test, and refine, ensuring that the concept aligns with both user needs and business goals.
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Usability Testing
Products that are difficult to use often fail in the market. Our usability testing with real users identifies pain points and usability issues, ensuring that your product is intuitive and user-friendly.
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Feasibility Analysis
We evaluate the technical and operational feasibility of the project, considering budget constraints, available technology, and project scope. This ensures the project is viable before moving forward.
Challenges We Address
See how our visualizations have empowered businesses to leverage their data.
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Uncertain Product Viability
Many products fail due to unvalidated assumptions. We validate product concepts to ensure they meet market needs and are set up for success.
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Lack of User Insight
Developing without user input can lead to products that miss the mark. Our user research provides valuable insights, aligning the product with actual user expectations.
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Inefficient Prototyping
Poorly developed prototypes can waste time and resources. Our streamlined prototyping process allows for rapid iteration, refining the product concept based on real feedback.
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Risk of Market Failure
Unvalidated products risk failing in the market. By validating early, we reduce this risk, ensuring that the product is valuable to both users and the market.
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Overlooked Usability Issues
Ignoring usability can lead to user frustration. Our usability testing identifies issues early, allowing for improvements before launch.
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Misaligned Business Objectives
Without alignment, products can diverge from strategic goals. We ensure that the product concept aligns with your business objectives, supporting your overall strategy.
Success stories
Our expertise in data strategy has enabled numerous clients to transform their operations and achieve remarkable business outcomes.
How It Works
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1
Initial Assessment
We begin by understanding your product idea and identifying key validation areas to focus on.
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2
Research and Prototyping
Conducting detailed user research and developing prototypes to represent the product concept.
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3
Testing and Feedback
Real users interact with prototypes, providing feedback on usability, functionality, and overall experience.
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4
Validation and Refinement
We analyze feedback and refine the product concept to align with user needs and business objectives, ensuring it’s ready for development.
Tools and Techniques Used
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User Research Tools
Techniques such as surveys, interviews, and focus groups to gather in-depth user insights.
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Prototyping Software
Using Figma and Sketch to develop interactive prototypes that can be tested and refined.
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Usability Testing Platforms
Platforms like UsabilityHub and UserTesting to gather detailed user feedback and identify issues.
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Data Analysis Tools
Utilizing tools like Power BI and Tableau to analyze user data and validation results.
Worried about your product’s viability or market fit? Our Interactive Validation process addresses these concerns, providing the insights and confidence needed to proceed, reducing risks, and enhancing your product’s chance of success.
We’re Here to Ensure Success
Validation is not just about testing—it’s about making sure your product is ready to succeed in the real world
Paweł Dunia
UX Director at Efigence
Read more about it
Frequently asked Questions
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What is Interactive Validation?
Interactive Validation is a process that involves testing and validating product concepts through user research, prototyping, and usability testing to ensure they are viable, valuable, and aligned with business goals.
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Why is Interactive Validation important?
It helps identify potential issues early, reduces the risk of market failure, and ensures that the product meets user needs and expectations, leading to a more successful market launch.
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How long does the Interactive Validation process take?
The duration varies depending on the project’s complexity but typically ranges from a few weeks to a couple of months.
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What outcomes can we expect from Interactive Validation?
You will receive validated product concepts, user feedback, refined prototypes, and a feasibility analysis that ensures the product is ready for the next development phase.
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How does Efigence conduct user research for validation?
We use a combination of surveys, interviews, and usability tests to gather insights directly from the target audience, ensuring that the validation process is grounded in real user feedback.
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What types of prototypes are developed during validation?
We create low-fidelity and high-fidelity prototypes depending on the project’s needs, allowing for early visualization and testing of the product concept.
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Can Interactive Validation be done remotely?
Yes, we leverage digital tools to conduct remote validation sessions, ensuring that all stakeholders and users can participate regardless of location.
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What industries benefit from Interactive Validation?
All industries that develop digital products can benefit, including finance, healthcare, retail, and technology, ensuring that products are user-centric and market-ready.
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How does usability testing contribute to validation?
Usability testing allows real users to interact with prototypes, uncovering potential issues and providing feedback on how to improve the user experience.
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How does Efigence ensure the product aligns with business goals during validation?
We conduct feasibility analysis and work closely with your team to align the product concept with business objectives, ensuring it supports your strategic goals.
Let’s Validate Your Vision
Concerned about the market readiness of your product concept? Our Interactive Validation process will provide the clarity and confidence you need, ensuring your product is both viable and valuable before it hits the market.
Let’s Talk
Marcin Somla
International Sales Director
