What is Product Design?
Product Design is the whole process of creating new digital product. In Artegence, leading web design and development agency based in Poland, we believe design team members should be present at every stage of website, mobile app or custom software development process. Product design team member is the best role to identify, investigate, and validate the client’s problem, then ideate together with client during workshops, creating innovative product concept, then design all the ux/ui flows and screens which are required by user stories from the product backlog and finally test the solution – all of this in iterative, agile way.
When it comes to methodologies, in Artegence we work with our clients using Google Design Sprint framework or our own methodology as well. However we are always happy when we can follow rules of Design Thinking together with our client to ideate and create the unique product concept. It’s more than just UX design agency services. We are digital consultancy with skilled and experienced software development team on board.
Who is Product Designer?
Every product design team member in Artegence must have some skills in every of following aspects: UX design, UI design or Visual Design, Interaction Design, Motion and Animation, Interactive Prototyping, User Research, sometimes even basics of Data analysis and a crucial thing : Business strategy.
Of course there are still individual roles specializing only in one or few of these aspects, but modern product designer is much more than classic UX designer or Graphic Designer. Some of this skills like data analysis but also understanding of psychological motivation of users are especially important when it comes to e.g. ecommerce website design and development or to provide digital customer journey consulting. Little bit different set of skills is crucial when our job is to create landing page with great conversion rate – in this case it’s not only web usability, but also some advertising knowledge. Classic user experience skills matter in every other custom software design, mobile application design in both: design and development phase. During development designers are still there – to consult and to solve development team problems. Design System development team also needs their own product designers.
What is the most important in our process?
Here we focus on delivering all functionalities that arise from your product concept. Our work bases on the product backlog, information architecture, and main navigation assumptions. In the product design process, we emphasize on close cooperation with our clients in terms of work planning. If you don’t have a clear concept for your product, we can help you with that as well!
4️⃣ Products - Check out what you will get!
Visual Style Guide
All design knowledge in one place.
UX / UI Screens
Graphic screens with all corner cases, on specific devices, made on the basis of a components library (style guide).
Short films showing how every necessary interaction will work.
Checking how users understand the designed product.
It's all about time and consistency ⌚️
Keep in mind, that the good visual style guide does two super important things. The first one - it makes your product better by keeping consistency. The second one - it saves your time (and money) by increasing the speed of the design process. Thanks to that new team members, external teams of designers and programmers have an easy start in your project.
Visualization of your concept is crucial!?
We have to ensure that the entire project team (customer, agency) perceives the functional requirements the same way. It allows the elimination of all inaccuracies in the early stage. But it also enables the testing of solutions with users, before launching the implementation of a product module.
Details that make your product great?
Interaction design is like a secret sauce in our projects. This is the thing that lets us show the full potential of our best designs. Our experience shows us, that interactions are important in terms of understanding the user interface, so please don't forget about it. We promise you - it's gonna be a cherry on top of your project!
Don't forget about users! ????
Everything that we are doing in our product design process is evaluated with users during usability tests. It's the easiest way to eliminate all wrong assumptions and make a better product that will meet users' expectations. Listen to your users and test your product. You will not regret that, trust us!
By the way, we have own usability lab! ?
In Artegence, our team consists of up to 20 members, but these days even small website design agency should have skilled and experienced design team leader which is vital element of the best digital product design process. Every professional web design company or UX design agency knows that design process and ux strategy is a foundation of final product’s success, and therefore every professional web design company’s success.
Basically, our web design services come down to one sentence: client has a problem and product designer is here to design creative solution and to lead a client through this process. That how it works here in Artegence, one of the top web, mobile and custom software development and design companies based in Poland.
See our product design projects ?
We love new design challenges. Our experienced team delivered dozens of great projects. We’d like to share with some of them. Find out the case study below and imagine how fantastic things we can do together!