Insight by Design
“Understanding your users isn’t just an advantage—it’s the difference between success and failure.”
Paweł Dunia
UX Director at Efigence
Why UX Research Matters
Making decisions without understanding your users is like navigating in the dark. We identify what your users want and help you create experiences that connect with them.
What We Solve
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1
Uncertainty
Without research, you’re just guessing what users want. We provide clear data to understand their needs and motivations.
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2
Assumptions
Guessing leads to mistakes. Our research gives you reliable data to make informed business and design decisions.
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3
Frustration
Poor user experiences turn people away. We find and fix pain points, improving engagement and satisfaction.
Our UX Research Services
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UX Discovery
Before starting the design process, we collect insights from 4 key perspectives:
- business objectives
- user needs
- competitive landscape
- technological constraints
We address strategic questions such as the project’s purpose, its target audience, the specific user needs it aims to meet, and the unique value it will offer.
To guide our understanding and foster ideation, we integrate elements from various frameworks, including Design Thinking, Jobs To Be Done, Value Proposition Canvas, Personas, Customer Journey Mapping, and others.
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Qualitative Exploratory Research
We dive deep into the thoughts and feelings of your users, gaining insights from in-depth interviews and focus groups. This reveals the emotional and psychological factors that influence user behavior.
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Usability Testing
We observe how users interact with your product in real scenarios. This helps us identify usability issues and offer actionable recommendations to improve the user experience before launch.
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Quantitative Research
We gather hard data and statistics to identify trends and patterns in user behavior. These detailed reports provide a clear picture of how your product is used and highlight areas for improvement.
Success Stories
Our expertise in UX Discovery & Research has enabled numerous clients to transform their operations and achieve remarkable business outcomes.
How We Make a Difference
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1
Consultation
We begin by discussing your goals and needs to understand the project scope. This ensures our research aligns with your objectives.
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2
Planning
We create a tailored research plan based on your specific requirements. This plan outlines the methods and tools we’ll use to gather the necessary insights.
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3
Execution
We carry out the research, gather data, and analyze the results. This step provides us with valuable insights into user behavior and needs.
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4
Presentation
We compile our findings into a detailed report with actionable recommendations. This helps guide your next steps and improve the user experience.
Our Research Methods
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Usability Testing
We observe real users interacting with your product to find friction points. This helps us identify and resolve usability issues.
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Interviews (IDIs)
We conduct in-depth interviews to gain insights into user motivations and behaviors. This provides a deeper understanding of what drives your users.
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Card Sorting
We explore how users organize and categorize information on your site. This informs the optimal structure and navigation for your content.
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Surveys
We gather quantitative data to understand user trends and preferences. This helps us see the bigger picture of user behavior.
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Jobs to Be Done (JTBD)
We analyze the jobs users are trying to accomplish with your product. This helps us align features with user needs and objectives.
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UX Audit
We perform a thorough review of your product’s usability, accessibility, and design. This identifies areas for improvement to enhance user experience.
Already Know Your Users? Great! Need Deeper Insights? Let’s Explore Together.
Ready to Uncover What Drives Your Users?
Let’s turn data into meaningful design decisions.
Paweł Dunia
UX Director at Efigence
Read more about it
Frequently asked Questions
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Why should I consider the opinions of just a few users? Is that enough data?
Research shows that testing with just 5 users can reveal up to 85% of usability issues. At Efigence, we typically engage 5 to 10 representative users who reflect your target audience, ensuring that the insights we gather are applicable to your broader user base.
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Is one round of research enough for my project?
Typically, no. A single session may not cover the full scope of a digital product. We recommend ongoing research throughout the design process to continuously refine and validate each new feature before development.
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How do I choose between qualitative and quantitative research in UX?
Quantitative research is useful when you need statistically significant data from a large user base—it tells you what is happening. Qualitative research, on the other hand, digs deeper into motivations and experiences, answering why something is happening. Both are often used in tandem to provide a complete picture.
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What does a UX Audit involve?
A UX Audit is a thorough review of your product’s usability, accessibility, and design. We assess every aspect of the user experience and provide actionable recommendations to enhance the product’s performance and user satisfaction.
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How can UX Research improve my business outcomes?
By understanding your users better, you can make informed decisions that lead to products that resonate with your audience. This improves user satisfaction, increases loyalty, and ultimately drives better business outcomes.
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What industries benefit most from UX Research?
All industries with digital products can benefit, especially those in finance, healthcare, e-commerce, and technology. UX Research helps ensure that products meet the specific needs of their intended users, leading to higher satisfaction and engagement.
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Why should startups invest in UX Research early on?
For startups, early UX Research is crucial. It helps validate ideas before significant resources are invested, ensuring that the product you bring to market meets real user needs and has a higher chance of success.
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How does Efigence ensure that UX Research aligns with our business goals?
We start every project by thoroughly understanding your business objectives. Our research is then designed to provide insights that directly inform decisions aligned with these goals, ensuring that your product development is both user-centered and strategically sound.
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What makes Efigence different from other companies offering UX Research?
Efigence combines deep expertise in both qualitative and quantitative research with a strong focus on actionable insights. We don’t just collect data—we turn it into strategic recommendations that drive real improvements in user experience and business outcomes.
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How does Efigence support ongoing UX Research?
We offer ongoing research support, helping you continuously gather insights as your product evolves. This includes regular testing sessions, updates to research findings, and integration of new insights into your design and development processes.
Start Your Journey
Ready to uncover what truly drives your users? Contact us today to explore how our UX Research services can provide the insights you need to create products that resonate.
Let’s Talk
Marcin Somla
International Sales Director
